Hi, I’m Cathy

SEO Copywriter + Content Writer + Brand Storyteller

What I can do for you

As a business owner and entrepreneur, you do things against the grain. When they zig, you zag.

And when it comes to your brand’s content, you want to stand out against the noise and clutter, but also stay true to your authentic self. But you soon realise that producing great content consistently is a huge investment of your time, so why not outsource your content so you can continue to focus on delighting your customers?

With capabilities in content strategy and SEO copywriting, we will find tactics that build a loyal audience and drive more sales. Here’s some ways we can help you:

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Content Strategy

Great content converts. We’ll guide you through strategising and planning your content to help you build an impactful brand.

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SEO Website Copywriting

Get found on Google with Search Engine Optimised (SEO) copy that converts visitors into paying customers.

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SEO Blog Copywriting

We create articles and blog posts that are engaging and share-worthy with your brand’s consistent tone of voice.

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Email Marketing (newsletters)

We’ll craft updates, news, offerings or email funnels your audience will feel compelled and excited to read every time.

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Visual Branding & Identity

Through preferred partners, we’ll craft your brand identity (i.e. colour, design, and logo) to help you stand out against this noisy world.

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Web creation & design

Along with awesome copy, we can project manage your website creation to ensure a seamless user experience (UX) and SEO.

Learn more

About Words by cathy

Hi, I’m Cathy, a Sydney-based SEO copywriter, content writer and brand storyteller.

I love helping entrepreneurs and business owners build trust and advocacy through crafting content that’s compelling, informative and speaks to the hearts and minds of people.

Like most entrepreneurs, I’m round peg in a square hole. Conformity is boring and kills creativity. If you’re looking for a copywriter that just gets it to help you define your brand voice and bring it to life or a trusted partner to help you revive your content strategy – I’m your person. Get in touch to see how I can help you.

featured brands we’ve worked with

Cathy did an absolutely amazing job. She helped me with SEO blog writing and it was phenomenal. She completes all the work by the deadline and even included some images. Thanks so much. Will definitely hire again!

Rebecca Kuszelewski

CEO/Founder, Find Fran

Cathy is so easy to work with. When you’re a busy business owner, its always go go go. It’s so helpful that she’s able to see the blind spots on my website. She’s also helped me brainstorm ideas on how to grow my business and provided clarity on my USP. She really takes the time to listen. Would highly recommend her to anyone who is looking for a copywriter that goes above and beyond.

Jade Hunter

Director, Angel Hub Studios

Thank-you for all your help with my presentation slides and flyers. The message was on-point. You seem to extract exactly what I want from my mind. I had so much positive feedback and it’s thanks to you. You made it so easy and gosh you’re fast!

Sherry Anne

Director, Bulletproof Events