Hi, I’m Cathy

SEO Copywriter + Content Writer + Brand Storyteller

What I can do for you

As a business owner and entrepreneur, you do things against the grain – when they zig, you zag.

And when it comes to your brand’s content, you want to stand out against the noise and clutter but also stay true to your authentic self.

You’re probably finding that producing great content consistently is a huge investment of your time. So why not outsource your content so you can continue to focus on delighting your customers?

With my capabilities in content strategy and SEO copywriting, I can help you find tactics that build a loyal audience and drive more sales leads.

Here’s some of the ways I can help you:

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Content Marketing & Strategy

Great content coverts and builds trust. I’ll help guide you through strategising and planning your communication strategy.

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SEO Website Copywriting

Get found on Google with Search Engine Optimised (SEO) copy that converts visitors into paying customers.

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SEO Blog Copywriting

Articles and blog posts that are engaging and share-worthy with your brand’s consistent tone of voice. Help drive more traffic to your site and build a loyal following.

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Email Marketing (newsletters)

I’ll help you craft updates, news and offerings your audience will feel compelled and excited to read everytime.

Learn more

About Me

Hi, I’m Cathy, a Sydney-based SEO copywriter, content writer and brand storyteller.

I love helping entrepreneurs and business owners build trust and advocacy through crafting content that’s compelling, informative and speaks to the hearts and minds of people.

Like most entrepreneurs, I’m round peg in a square hole. Conformity is boring and kills creativity.

So if you’re looking for a copywriter that just gets it to help you define your brand voice and bring it to life or a trusted partner to help you revive your content strategy – I’m your ‘wing woman’.

Get in touch to see how I can help you.

featured brands i’ve worked with

Cathy did an absolutely amazing job. She helped me with SEO blog writing and it was phenomenal. She completes all the work by the deadline and even included some images. Thanks so much. Will definitely hire again! Rebecca Kuszelewski

CEO/Founder, Find Fran

Cathy is so easy to work with. When you’re a busy business owner, its always go go go. It’s so helpful that she’s able to see the blind spots on my website. She’s also helped me brainstorm ideas on how to grow my business and provided clarity on my USP. She really takes the time to listen. Would highly recommend her to anyone who is looking for a copywriter that goes above and beyond. Jade Hunter

Director, Angel Hub Studios

Thank-you for all your help with my presentation slides and flyers. The message was on-point. You seem to extract exactly what I want from my mind. I had so much positive feedback and it’s thanks to you. You made it so easy and gosh you’re fast! Sherry Anne

Director, Bulletproof Events

Stuff I’m writing about

SEO Strategy – how customer support helps with SEO

by wordsbycathy | Oct 11, 2018 | 0 Comments

Creating memorable customer experiences is something all business owners should put at the core of their marketing strategy. But did you know great customer service can also have great applicability when it comes to SEO? Here are few cool actionable tips to...

The A-Z of SEO Infographic

by wordsbycathy | Oct 7, 2018 | 0 Comments

SEO Infographic The A-Z of SEO - check out this cool SEO infographic. It's a neat little checklist too. What do you think? While we're not an SEO agency, having optimised copywriting is super important. There needs to be that delicate balance between having serious...

Emoji SEO -Find out how using emojis can affect your Google rankings

by wordsbycathy | Jul 17, 2018 | 0 Comments

Does the use of emojis affect your search engine rankings? I’ll explore how people are using emojis in search engines and how you can use them stand out.