0434 647 301 hello@wordsbycathy.com

Hi, I’m Cathy

SEO Copywriter + Content Writer + Brand Storyteller

Want to build more authority? 

As a business owner and entrepreneur, you do things against the grain. When they zig, you zag. And when it comes to your brand’s content, you want to stand out against the noise and clutter of a saturated market — but also stay true to your authentic self. But you soon realise that producing content consistently is a big investment of your time and energy — so why not outsource your content so you can focus on delighting your customers?

With capabilities in content strategy and SEO copywriting, we’ll find tactics that build a loyal audience, drive more leads and sales. Here’s some ways we can help:

Content Strategy

Great content converts. We’ll guide you through strategising and planning your content to help you build an impactful brand.

SEO Website Copywriting

Get found on Google with Search Engine Optimised (SEO) copy that converts visitors into paying customers.

SEO Blog Copywriting

We create articles and blog posts that are engaging and share-worthy with your brand’s consistent tone of voice.

Email Marketing (newsletters)

We’ll craft updates, news, offerings or email funnels your audience will feel compelled and excited to read every time.

Visual Branding & Identity

Through preferred partners, we’ll craft your brand identity (i.e. colour, design, and logo) to help you stand out against this noisy world. 

Website Design & Development

Along with awesome copy, we can project manage your website creation to ensure a seamless user experience (UX) and SEO.


Hi, I’m Cathy, a Sydney-based SEO copywriter, content writer and brand storyteller.  

I love helping entrepreneurs and business owners build trust and advocacy through crafting content that’s compelling, informative and speaks to the hearts and minds of people. 

Like most entrepreneurs, I’m round peg in a square hole. Conformity is boring and kills creativity. If you’re looking for a copywriter that just gets it to help you define your brand voice and bring it to life or a trusted partner to help you revive your content strategy – I’m your wing woman. 

featured brands We’ve worked with


Workplace Assured
Womens Community Shelter
Bayside Women's Shelter
Business Australia
Workplace Info
DAWN Network
Go Daddy Logo

Want to increase leads and sales? Let’s Start a Conversation

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