About

Hello, I’m Cathy. I’m a Sydney-based SEO Copywriter + Brand Storyteller

These days, it’s getting harder to stand out online unless you have kick-ass content that instantly engages and connects.

We’re talking about content that whips people into a frenzy (like a Black Friday sale on crack) and makes them want to learn more about you – without appearing salesy and annoying.

Ok, so whats the solution? The answer is through SEO Copywriting and that’s what I do. It sounds nerdy but it’s basically writing to please both the bots aka Google and humans (win-win). If your content is not written with SEO in mind then it’s going to be harder for you to be found. And let’s be frank – you need your content to convert.

My values

  • Family first – being a business owner gives me the flexibility to be more present (emotionally and physically) with my family, especially to my boys, Batman and Robin. Batman is a pug that keeps my feet warm and Robin is my little 2-year-old boy
  • Authentic communication – connecting people and brands through impactful storytelling
  • Community & belonging  –  communication that connects people with a mix of voices
  • Earning & investing with integrity – I’m big on giving back. When you work with me, you’re also helping to promote a better world through my work with Bayside Women’s Shelter.

Are we a good fit?

We’ll make a great team if you’re looking for someone who is easy-going and really takes the time to get to know you and your business. I’ve written for dozens of small businesses, entrepreneurs and corporates and would love to hear from you.

The copywriting process

I love to WOW my customers and the key is clear communication from the start.

Here’s what to expect when you hire me as your copywriter. No nasty surprises.

01 // The Scope

Get in touch via my contact page. I’ll send you a quick questionnaire where I’ll learn more about your business, goals and more. This ensures we’re on the same page from the start, and makes the quotation process quick, simple, and accurate.

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02 // The Quote

Once you’ve sent back the questionnaire, I’ll send you an obligation free quote clearly stating :

  • What you’ll get
  • When you’ll get it
  • How much it’ll cost

03 // Over To You

If you’re happy to go ahead, simply accept the Terms and Conditions, pay the deposit (50%) if over $1,000 and you’re in.

Let’s get the party started.

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04 // The Briefing

A detailed briefing will take place either F2F, phone or Skype where we will get to know each other and discuss:

  • Your business story & objectives
  • Your branding personality & tone of voice
  • Your target audience

05 // The Work

It’s time for you to relax and let me work on your content. I’ll send you the first draft for you to review with a fine-tooth comb. The work completed will include one or two rounds of review (depending on complexity).

06 // The Finish Line

Once all copywriting has been completed, reviewed, and approved – let’s pop some champagne. Your message is crystal clear and your copy will sing to your customers and search engines.

Testimonials & Featured Clients

Cathy did an absolutely amazing job. She helped me with SEO blog writing and it was phenomenal. She completes all the work by the deadline and even included some images. Thanks so much. Will definitely hire again!

Rebecca Kuszelewski

CEO/Founder, Find Fran

Cathy is so easy to work with. When you’re a busy business owner, its always go go go. It’s so helpful that she’s able to see the blind spots in my website. She’s also helped me brainstorm ideas on how to grow my business and provided clarity on my USP. She really takes the time to listen. Would highly recommend her to anyone who is looking for a copywriter that goes above and beyond.

Jade Hunter

Director, Angel Hub Studios

Thank-you for all your help with my presentation slides and flyers. The message was on-point. You seem to extract exactly what I want from my mind. I had so much positive feedback and it’s thanks to you. You made it so easy and gosh you’re fast!

Sherry Anne

Director, Bulletproof Events

I’m ready when you are! Your kick-ass content is right around the corner.